This is an AI tool called "Tri Deep Search" that uses natural language-based search to understand context and intent, making it easier to curate and connect data sources. The AI system is designed to boost product and business performance by gathering insights and recommendations based on people-powered data. The tool also includes a semantic system called "AI KeyTalk" that helps find relevant results based on search intent, and specifically targets the movie industry with a focus on deep search capabilities. The company behind the tool is MyCeleb, based in South Korea.